The internet is one of your most powerful tools when it comes to building name recognition and driving consumers to your business. Whether your company has a brick and mortar location, exclusively online or a combination of both, online marketing is essential to your success. One critical component of using the internet for advertising is effectively using social media to your advantage. Research shows that over 80% of internet users spend the majority of their time on social media sites, such as Facebook, Twitter, Instagram and Google Plus. While each social platform has basic tools to help you create an ad and promote your services, social media marketing services are specially designed to help you quickly pinpoint your audience, which social media they are accessing, critical SEO terms and the best placement of your marketing materials so you don’t have to waste money through trial and error.

Social media gives business owners powerful tools for reaching thousands of prospects and clients at the click of a mouse. However, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable return on investment.

With Facebook still holding the #1 spot as largest social media platform in the world; if you’re not taking advantage of it, it’s time to get involved. And with 80% of network users preferring to connect to brands through Facebook, your presence is highly requested. Consumers are online every day talking about their wants, needs and experiences with businesses.

If your business isn’t present on social media, you aren’t giving it the chance to build deeper relationships with the people who matter most: your customers. Your customers expect to find you where they spend their time, and with 72% of all internet users now active on social media, your customers expect you to be there, too.

AnalyseIT consultants can help you build your social media strategy for your company.