What is Market Research?

How is it possible to effectively understand your target marketing (audience) if you choose not to conduct essential market research practices? Small and large organizations alike should develop a strategic marketing research analysis plan. Marketing Briefs explain all the details in this great video..


By |March 21st, 2015|Uncategorized|0 Comments

How Marketers Use Social to Promote Events

Social media usage varies throughout event process (Source: eMarketer)
Social media provides marketers with an opportunity to promote events before, during and after they take place. A September 2014 study by FreemanXP and Event Marketing Institute took a deeper look at how marketers were using social throughout the event process.

US marketers were most likely to use social pre-event to increase […]

By |March 17th, 2015|Uncategorized|0 Comments