How is it possible to effectively understand your target marketing (audience) if you choose not to conduct essential market research practices? Small and large organizations alike should develop a strategic marketing research analysis plan. Marketing Briefs explain all the details in this great video..
Social media usage varies throughout event process (Source: eMarketer)
Social media provides marketers with an opportunity to promote events before, during and after they take place. A September 2014 study by FreemanXP and Event Marketing Institute took a deeper look at how marketers were using social throughout the event process.
US marketers were most likely to use social pre-event to increase […]